On the Mark Auction Company Marketing

OUR COMPREHENSIVE MARKETING PROGRAM

Direct Mail, Newspapers, and Publications

Eye-catching, custom-designed brochures and advertisements will be created to market your auction. In addition to direct-mailings in your local area, we utilize the On the Mark Auction Company mailing list to get your auction brochure into the hands of interested buyers. We will strategically advertise your auction in local, regional, national, and agricultural newspapers and publications.

Internet Advertising

Your auction will have a custom page on onthemarkauctions.com during the marketing campaign. Your page is regularly updated as needed. All advertising will promote the website and drive traffic to your custom auction page. Third-party websites such as yarbrolineauctions.com and auctiontime.com will also be utilized to maximize the buyer base, especially outside the state. Other online and social media advertising would include Facebook, Youtube, and Google.

Email Blasts

Potential buyers have requested to receive email updates when a new auction is posted to our website. Each subscriber receives a detailed email with auction information and select photos which link back to your designated web page on onthemarkauctions.com.

Signage

Large, highly-visible, attractive signs will be placed on the property announcing the sale date and time, auction site, and general information. For multi-tract real estate auctions, each individual tract will have signs with acreage and contact information.